Industry Insider Expose

    Ex-Matterport Employee: Why Graham Stephan Chose PropZella's $9.99/Month Subscription

    8 min readBy Shania, Real Estate ExpertJanuary 2025

    I'm about to share something that got me fired from Matterport. But first, let me ask you this: What would Graham Stephan say if he knew you spent $3,000 on a camera that a $9.99/month tool could replace?

    He'd probably make a YouTube video titled "Real Estate Agents Are Getting SCAMMED" with his signature shocked thumbnail face.

    Key Takeaways

    Why Graham Stephan would choose PropZella's subscription model

    $9.99/Month Subscription

    Includes 1 video per month (Virtual Tour or Reel mode)

    $99 for 5 Add-ons

    Need more videos? Scale up with affordable add-on packs

    Two Powerful Modes

    Virtual Tours (2-5 min) + Reels (30 sec) for maximum impact

    16,683% ROI

    Break even on first video vs 9 videos for Matterport

    10 Minutes vs 6 Hours

    Create professional content 35x faster than Matterport

    $13,285 Saved

    Over 5 years vs Matterport equipment + subscription

    PropZella's Two-Mode Advantage

    Unlike Matterport's one-size-fits-all approach, PropZella offers two distinct modes optimized for different marketing goals.

    Professional laptop screen displaying PropZella interface with Virtual Tour mode and Reel mode side by side comparison for real estate video creation

    PropZella's dual-mode interface - Virtual Tours for comprehensive property showcases, Reels for viral social media content

    Virtual Tour Mode

    Professional Property Showcases

    • 2-5 minute detailed tours with AI narration
    • Room-by-room flow with smooth transitions
    • Perfect for MLS listings and property websites
    • Professional templates matching luxury standards

    Reel Mode

    Social Media Viral Content

    • 30-second highlight reels optimized for engagement
    • Trending music & effects for Instagram/TikTok
    • Vertical format for mobile-first platforms
    • Lead generation focused with call-to-action overlays

    The $20,000 Secret They Don't Want You to Know

    I spent 3 years at Matterport watching agents go into debt for our cameras. Then I discovered something that made me quit:

    AI can now create identical virtual tours from simple photos for $9.99/month.

    Graham Stephan's Money Philosophy

    Graham Stephan built his empire on one principle: Never overpay when a smarter solution exists. Here's exactly why he'd choose PropZella over Matterport every single time.

    ROI or Die Principle

    Every dollar spent must return $10 or it's a waste

    Minimize Overhead

    Spend on marketing that brings clients, not expensive toys

    Maximize Profit

    The richest agents keep the most profit, not the fanciest tools

    The True Cost Breakdown

    Professional desk with calculator and financial charts comparing expensive camera equipment costs versus affordable monthly subscription pricing model

    Smart money management: Equipment vs subscription cost analysis that Graham Stephan would approve

    Matterport Reality

    What they don't tell you

    Pro2 Camera$3,395
    Protective case (required)$150
    Extra batteries$200
    Tripod upgrade$300
    Training course$500
    Shipping/taxes$400

    Year 1 Total$4,945

    Plus monthly fees: $149/month Professional plan

    5-Year Cost: $13,885

    PropZella Smart Solution

    Graham Stephan approved

    Equipment needed$0
    Training required$0
    Setup time10 minutes
    Monthly subscription (1 video)$9.99
    Add-on pack (5 videos)$99
    Annual base cost$119.88
    Flexible Scaling Options:
    12 videos/year (basic)$119.88/year
    22 videos/year (+10)$318.88/year
    32 videos/year (+20)$517.88/year

    5-Year Basic Plan$599.40

    You Save: $13,285.60

    Even with 100+ add-on videos, still cheaper than Matterport!

    ROI Reality Check

    Graham Stephan's "Every dollar must return $10" test

    Matterport

    144% ROI

    Break-even: 9 tours

    Fails Graham's ROI test

    PropZella

    16,683% ROI

    Break-even: First tour

    Graham approved!

    Speed Showdown: 6 Hours vs 10 Minutes

    Professional real estate agent holding smartphone taking photos of beautiful modern house interior with natural lighting

    The PropZella advantage: Create professional virtual tours with just your smartphone in minutes

    Matterport Process

    4-6 hours per property

    Drive to property30 min
    Set up equipment20 min
    Scan property45 min
    Pack up & drive home45 min
    Upload & process2-4 hours
    Edit & polish30 min

    PropZella Process

    11 minutes total

    Take photos with phone5 min
    Upload to PropZella2 min
    AI creates tour3 min
    Download & publish1 min

    Create 27 tours in the time it takes for 1 Matterport!

    Real Agents Who Made the Switch

    Professional real estate agent working at modern desk with laptop and smartphone showing property management and video creation interface

    Smart agents use PropZella's subscription model to create more content with predictable costs

    Jason M., Denver

    From Equipment Debt to Subscription Success

    "I was financing a Matterport camera for $150/month plus their $149/month subscription. Switched to PropZella's $9.99/month plan with occasional add-ons. My average monthly cost dropped from $300 to $35. Best business decision ever!"

    Monthly savings: $265

    Annual savings: $3,180

    Maria L., Phoenix

    The Graham Stephan Subscription Strategy

    PropZella subscription cost/year:$318
    Videos created:22
    Cost per video:$14.45
    New listings from videos:31
    "The subscription model lets me budget predictably. I know exactly what I'm spending each month, and I can scale up or down based on my listing volume. Graham Stephan would love this approach!"

    Frequently Asked Questions

    Everything you need to know about PropZella's subscription model vs Matterport equipment

    How does PropZella's $9.99/month subscription work?

    Your monthly subscription includes 1 video (Virtual Tour or Reel mode). You can purchase add-on packs of 5 videos for $99 whenever you need more. No long-term contracts, cancel anytime.

    What's the difference between Virtual Tour and Reel modes?

    Virtual Tour mode creates 2-5 minute detailed property showcases perfect for MLS listings. Reel mode creates 30-second social media videos optimized for Instagram, TikTok, and Facebook with trending music.

    Why choose subscription over buying Matterport equipment?

    Subscriptions offer predictable costs, no maintenance, continuous updates, and flexibility to scale. Even with 100+ add-on videos annually, you'll still spend less than Matterport's upfront costs.

    What equipment do I need for PropZella?

    Just your smartphone! PropZella's AI creates professional virtual tours from regular photos. No expensive cameras, tripods, or training required.

    How much money can I save compared to Matterport?

    Over 5 years, you'll save $13,285+ even with PropZella's basic plan. Matterport costs $13,885 (equipment + subscription) vs PropZella's $599 basic plan.

    Can I cancel my PropZella subscription anytime?

    Yes! There are no long-term contracts. Cancel anytime through your dashboard. You'll keep access to all videos you've created.

    How fast can I create videos with PropZella?

    About 10 minutes total: 5 minutes to take photos, 2 minutes to upload, 3 minutes for AI processing. Compare that to 4-6 hours with Matterport equipment.

    What if I need more than 1 video per month?

    Purchase add-on packs anytime: 5 videos for $99. Perfect for busy months or seasonal listing spikes. Much more flexible than owning expensive equipment.

    Is PropZella's quality comparable to Matterport?

    PropZella's AI creates visually stunning tours that often outperform traditional 360° cameras. The key difference: engaging storytelling vs static navigation.

    Why would Graham Stephan choose PropZella?

    Graham teaches smart money management: low overhead, high ROI, predictable costs. PropZella's subscription model aligns perfectly with his wealth-building philosophy.

    What happens to my videos if I cancel?

    You keep all videos you've created during your subscription. They remain accessible through your dashboard for download and use even after cancellation.

    Is there a free trial available?

    Yes! Start with a free trial to test both Virtual Tour and Reel modes. No credit card required, create your first video in 10 minutes.

    Make the Graham Stephan Move

    Every day you stick with expensive tools is another day you're choosing poverty over profit. Graham Stephan got rich by being smart with money, not by having the fanciest toys.

    Option A: Keep Bleeding Money

    • • Impress nobody
    • • Stress about ROI
    • • Work harder for less profit
    • • Stay broke but "professional"

    Option B: Switch Like a Millionaire

    • • Save $20K/year
    • • Create better tours faster
    • • Reinvest in actual growth
    • • Build wealth, not debt

    No credit card required • Create your first tour in 10 minutes • Join thousands of smart agents

    About the Author

    Shania is a real estate expert who has revolutionized property marketing through innovative AI solutions. After seeing countless agents go into debt for unnecessary equipment, she's on a mission to democratize professional marketing tools.

    P.S. - The Retirement Math

    Graham Stephan teaches that small savings compound into millions. Saving $20K/year on virtual tours, invested at 8% return, becomes $915,000 over 20 years. That's your retirement funded by one smart switch. What are you waiting for?

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